We help you grow and monetize in Africa

We figure out why African users aren't paying for your product, and then fix it.

African markets are fragmented, challenging, and full of potential. We identify conversion issues and implement solutions that help you tap into the next 1 billion users.

600k

Users acquired

4.2M

People reached

Countries Covered

Monetized Markets

450+ paying boutiques for AI SaaS

Relatable helps boutiques and fashion importers generate consistent model photos and videos for their stock. We distribute via mobile money rails and Google Play.

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500k new users for atingi

We helped GIZ atingi aquire half a million users in 10+ African countries with Flashout's AI-driven referral campaigns and micro-influencer marketing rewarded with airtime top-ups.

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We reduce time-to-revenue
in African markets

Product Development

End-to-end product development for African markets. From adapting your onboarding to local behavior patterns to building features that drive paid conversion.

UX for African markets

We design onboarding flows, optimise trust signals, and user journeys based on real on-the-ground testing — not assumptions about how African users behave.

Reducing payment friction

Africa's #1 conversion killer is checkout. We integrate mobile money, localize pricing, and merchant of record solutions so users can actually pay you.

Growth execution

Growth execution that works locally — from WhatsApp campaigns and airtime incentives to micro-influencer programs and performance marketing.

Data & Local Insights

We collect and analyze on-the-ground data to tell you which markets are worth doubling down on and which need a different approach.

Scale across Africa

See where we have reached users

Who we work with

SaaS & Global Apps

We help you generate African revenue by localizing positioning, onboarding UX, and pricing, then shipping conversion-focused landing pages and running fast growth experiments to reach a clear expansion decision.

Fintech & Mobility

Payments, lending, ride-hailing, logistics, delivery. We optimize your onboarding and transaction flows for low-trust, mobile-first users, localize pricing and KYC experiences, and build acquisition loops through agent networks, referral mechanics, and targeted digital campaigns.

Marketplaces & Platforms

We validate your model on the ground, optimize the end-to-end funnel, and execute growth through performance marketing, partnerships, and creator/influencer tests until you see predictable acquisition and retention signals. We also help you implement checkout flows and coordinate local payment methods.

Impact & development

When your stakeholders require reach, engagement, and measurable outcomes, we design and run scalable digital campaigns, incentive and referral mechanics, and reporting dashboards so programs can scale smoothly.

Paul Roeder

Paul is a full-stack developer, UX designer (B.A. Interface Design), and AI builder. Based in Nairobi for over 6 years, he's built and shipped products across Africa, India, and China, with a focus on making things work in markets where standard playbooks don't apply.

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