AI native partner

Launch and monetize in Africa

We help you launch and monetize in African markets with local payment rails, UX, and marketing without the need for a local team.

We deliver scalable solutions for challenging, fragmented markets across Africa. Our expertise in payments, UX localization, and distribution helps you reach and engage the right users efficiently.

6+ years of building in Africa

AI SaaS with 400+ paying boutiques in Kenya, Nigeria and South Africa

Relatable helps boutiques and fashion importers generate consistent model photos and videos for their stock. We distribute via mobile money rails and Google Play.

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500k users for atingi with AI segmentation and airtime referral campaign

We helped GIZ atingi aquire half a million users in 10+ African countries with Flashout's AI driven referral campaigns and micro-influencer marketing rewarded with airtime top-ups.

Visit Flashout

We reduce time-to-revenue
in African markets

Product & Development

We offer end-to-end product development from ideation to launch, tailored for the unique challenges of African markets.

UX & Market Localization

Customizing user experiences to reflect local cultures, languages, and behaviors throughout the continent.

Payments & MoR

Seamless payment solutions and merchant of record services to navigate Africa's complex financial landscape and reach more users.

Marketing Execution

Data-driven marketing strategies and growth execution to effectively reach and engage target audiences in African markets.

Data & Analytics

Comprehensive data collection, analysis, and insights to inform strategic decisions and optimize performance across markets.

We've worked in 10+ African countries

Explore the map below to see where we've made an impact.

Who we work with

Global SaaS & AI Apps

You already have product-market fit elsewhere. We turn that into African revenue by localizing positioning, onboarding UX, and pricing, then shipping conversion-focused landing pages and running fast growth experiments to reach a clear expansion decision. We also integrate local payment options (or MoR) with vetted partners so users can actually complete checkout.

B2B Software

POS, inventory, school/clinic management, field-sales tools. We package your offer for local decision-makers, set market-fit pricing (including pay-as-you-go where it helps), and build a repeatable lead-gen and sales motion using landing pages, WhatsApp flows, and targeted acquisition. When payments are part of the funnel, we plug in the right local rails via trusted providers.

Marketplaces & Platforms

Entering Africa needs more than ads. We validate your model on the ground, optimize the end-to-end funnel, and execute growth through performance marketing, partnerships, and creator/influencer tests until you see predictable acquisition and retention signals. We also help you implement checkout flows and coordinate local payment methods that reduce drop-off.

Impact & Development

When your stakeholders require reach, engagement, and measurable outcomes, we design and run scalable digital campaigns, incentive and referral mechanics, and reporting dashboards. We handle the logistics including reward or payout mechanics, so programs can scale smoothly.

Paul Roeder

Paul is a German full-stack software developer, UX designer (B.A Interface Design) and AI expert (8+ years). Living in Kenya for over 6 years and projects across Africa, India and China he has on-the-ground experience of building practical solutions in emerging markets.

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